At Terra, we’re always looking for wines that bring complexity, character, and a sense of place to the table. A recent Robb Report article highlighted a trend we’ve been following closely: some of Barolo’s most respected producers are expanding their presence in Barbaresco, bringing fresh attention to one of Piedmont’s most compelling wine regions.
Read the Robb Report article: READ ARTICLE
The Quiet Neighbor Steps Into the Light
If you love Italian wine, you’ve probably noticed Barbaresco appearing on more wine lists and in more conversations lately. As Robb Report recently noted, several celebrated Barolo producers are adding vineyard holdings in neighboring Barbaresco—a region long admired by sommeliers and collectors but often overshadowed by its famous counterpart.
Both Barolo and Barbaresco are made from Nebbiolo in Italy’s Piedmont region. While Barolo is known for its power and structure, Barbaresco often showcases a more elegant side of the grape: the same signature aromas of rose petal, dried cherry, and spice, but with softer tannins and earlier approachability.
For years, Barbaresco was considered the quieter neighbor. Today, that perception is changing. As vineyard prices rise in Barolo and more producers recognize Barbaresco’s quality and aging potential, the spotlight is shifting.
Why We’re Paying Attention at Terra
At Terra, Barbaresco checks all the boxes we look for in a great food wine. It offers the depth and character that make Nebbiolo so captivating, but often with a balance and approachability that make it especially rewarding at the dinner table.
Its bright acidity, refined tannins, and layered aromatics pair beautifully with many of our dishes—from house-made pastas to our black truffle and Kaluga caviar beef tartare. As more of Piedmont’s top producers turn their attention to the region, we’re excited to continue exploring and sharing these wines with our guests.
For Terra Wine Director and Wine Educator John Camacho Vidal, the growing interest in Barbaresco isn’t surprising.
“Barbaresco has always had the pedigree,” says Camacho Vidal. “What’s changing is that more people are finally discovering it. What I love about Barbaresco is its ability to deliver all the complexity, aromatics, and age-worthiness that make Nebbiolo special, while often being more accessible and versatile at the table.”
As both the curator of Terra’s wine program and a passionate wine educator, John sees Barbaresco as one of the most exciting categories in Italian wine—giving guests the chance to explore a region that combines tradition, elegance, and tremendous value.
Taste the Difference
Next time you’re dining with us, ask about our current Piedmont selections. We’d be happy to guide you through both Barolo and Barbaresco and help you discover what makes each one unique.
